The Greater Sydney Partnership (GSP) is a not-for-profit organisation that has been formed to enhance and promote Sydney's interests as Australia's only global city. The partnership will develop and manage 'Brand Sydney' project along with many other initiatives which support Sydney's global positioning. is an independent organisation that has been formed to enhance Sydney. Whilst it is a private-sector initiative, the GSP has the full support from the State Government and the City of Sydney.

Objectives

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  To drive tangible economic value for the Sydney community through the creation of the Greater Sydney Partnership that will have Brand Sydney at its core

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  Grow the potential of the GSP by brokering and supporting private and public sector partnerships

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  Incubate or facilitate high impact projects

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  Deliver an inspirational, consistent, centralized marketing and communications platform for the greater Sydney community

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  Galvanise the marketing resources of Sydney into a multifaceted, connected voice

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  Focus on future opportunities by directly engaging the next generation of Sydney's leaders